UberEats Menu Photo Requirements

Why menu photos matter on UberEats

UberEats's marketplace is fundamentally visual. Customers scrolling through restaurant menus make ordering decisions in seconds, based almost entirely on what they see. Menu items with no photo are at a significant disadvantage — research shows that items with photos receive 65% more orders than items without.

Beyond individual item order rates, menu photos influence:

UberEats technical photo requirements

The 320×320px minimum is far below what displays well on modern smartphones. At minimum resolution, images appear soft and unappetising at full display size. Always shoot at the recommended 2000×2000px.

UberEats uses 1:1 square aspect ratio for all menu images. If you submit a non-square image, it will be cropped automatically — often cutting off important parts of the dish. Always compose and crop to square before submission.

Content and quality guidelines

UberEats will remove images that:

• Do not accurately represent the actual menu item (no bait-and-switch)
• Are blurry, poorly lit, or low resolution
• Include text overlays or watermarks
• Show raw/uncooked food (unless the item is served raw by design)
• Include competitor branding or logos
• Are stock photos from sources other than the actual restaurant (exceptions may apply for branded chains)

Food photography style for delivery apps

Delivery app food photography has a distinctive style that's different from restaurant interior photography or fine dining editorial:

The best delivery app food photos share a common trait: they make you hungry. That's the only objective. Every technical decision should serve that goal.

Getting photos for every menu item

The challenge for most restaurants: a menu might have 30–80 items, each requiring its own photo. Commissioning professional food photography for every item is expensive ($1,000–$5,000+ per shoot) and only practical for hero items.

DIY approach (most common): - Use a smartphone with a 12MP+ camera - Shoot near a window in natural daylight (best free lighting) - Use a white plate or bowl against a light-coloured surface - Photograph one item at a time, shortly after preparation when it looks its best - Aim for overhead angle, fill the frame

AI-assisted approach: - Generate styled food photography images from simple reference shots - Apply consistent lighting and background treatment across all menu items - Scale to cover the entire menu efficiently

AI food photography for restaurants

AI food photography for delivery apps works differently from product photography. Rather than placing a physical product into a virtual scene, it enhances and stylises actual food photography to match the brightness, colour treatment, and composition expected by delivery platforms.

Sellable's food photography workflow:

1. 1.Photograph each menu item simply (phone shot, natural light, no background required)
2. 2.Upload to Sellable with a "food delivery app" style prompt
3. 3.AI enhances colour saturation, adjusts lighting, replaces backgrounds with appropriate food-photography surfaces
4. 4.Output images that match the bright, appetising style of top-performing delivery app listings

This approach lets a restaurant photograph all 50 menu items in an afternoon and have UberEats-ready images by end of day.

Create UberEats-ready menu photos with Sellable →