Makeup - Face 
Fragrance 
Jewellery 
Skincare 
Home Fragrance 
Supplements 
Lip Cosmetics 
Beverages 
Active Apparel 
Bags & Accessories Features
Every element of a visual
that converts, automated.
AI Lifestyle Scenes
Your product in the world, not on a white box.
Places any product into a lifestyle scene automatically. Shows how it fits into someone's life.
Try it free Premium Shadow & Depth
The depth that makes products feel real.
Shadow matched to your product's shape and material. Makes it look real, not flat.
See examples Mobile-First Crops
Optimized for where most shoppers actually are.
Mobile-first crops generated automatically. Looks right on every screen, not just desktop.
Start free Social Commerce Formats
Images built for Instagram, TikTok, and Pinterest.
Vertical, square, story — all exported from one image. No manual resizing.
See pricingProven results, real impact
Brands using AI-optimized visuals consistently outperform competitors on every commercial metric that matters.
Better visuals convert browsers into buyers — across every channel and category.
Premium imagery signals quality. Customers spend more with brands that look more premium.
Lifestyle visuals and sharp imagery win the first click before a shopper reads a word.
Image-optimized ads consistently outperform generic product shots across Meta and Google.
The problem
A white background is table stakes — not a differentiator.
The problem
Flat product shots don't inspire action
A plain cutout on a white background tells shoppers what your product looks like. It doesn't tell them how it feels, where it lives, or why they need it. Uninspiring visuals generate uninspiring conversion rates.
Sellable places your product into contextual lifestyle scenes that evoke desire and ownership. Shoppers don't just see the product — they see themselves using it. That emotional connection converts.
The problem
Mobile shoppers see the wrong crop
Most e-commerce product images are shot and optimized for desktop. On mobile — where the majority of browsing happens — those images are poorly cropped, too small, or visually crowded. You're losing the mobile sale before it starts.
Sellable generates mobile-first crops for every product image automatically. Correct aspect ratios, optimized framing, and the right file size for fast mobile loading — applied to every image, every time.
The problem
Lifestyle photography is too expensive to produce at scale
Booking a lifestyle shoot for every product in your catalog costs thousands per session and takes weeks to coordinate. Most brands only lifestyle-shoot hero SKUs — leaving the majority of their catalog with flat, underperforming imagery.
Sellable generates lifestyle scenes from any product photo using AI. Hundreds of contextually relevant backgrounds, applied automatically across your entire catalog. Same quality as a bespoke shoot, at a fraction of the cost and time.
Customer stories
"Our click-through rate from Google Shopping improved 41% after switching to Sellable. The lifestyle backgrounds make our products look like they cost three times more — and they convert like it too."
FAQ
Frequently asked questions
What makes a product visual 'conversion-optimized'?
Conversion-optimized visuals combine several factors: clean, distraction-free backgrounds that keep focus on the product; accurate representation of size, texture, and material; contextual lifestyle imagery that helps shoppers imagine ownership; and correct formatting for the viewing device. Sellable's AI applies all of these principles automatically based on product type and channel.
Can I generate lifestyle backgrounds without a photoshoot?
Yes. Sellable's lifestyle scene library contains hundreds of contextually relevant environments — kitchen counters, bathroom shelves, bedroom settings, outdoor scenes, and more — matched by product category. Your product is composited into the scene with accurate lighting and shadow. No shoot required.
Does better imagery actually improve conversion rates?
Consistently, yes. Across Sellable's customer base, brands that switch from basic white-background cutouts to lifestyle-enriched imagery see an average 56% increase in sell-through rate and a 77% lift in average basket value. The improvement is particularly pronounced on mobile browsing sessions and social shopping channels.
How does Sellable handle products with complex shapes or textures?
Sellable's AI is trained on a wide range of product types including irregular shapes, transparent materials (glass, bottles), reflective surfaces (jewellery, watches), soft goods (apparel, bags), and structured packaging. It handles edge detection, material rendering, and shadow generation accurately for each product type.
Can I A/B test different visual styles?
Yes. You can generate multiple variants of the same product — different backgrounds, different angles, different lifestyle contexts — and test them across your channels. Sellable makes it practical to run image A/B tests at scale without the cost and time of multiple photo shoots.
Will the lifestyle backgrounds look artificial?
No. Sellable's compositing engine matches the lighting direction, colour temperature, and shadow angle of the lifestyle background to your product. The result is a realistic composite that looks photographed, not assembled. We apply post-processing to remove any visual tells — colour fringing, mismatched grain — that would break the illusion.