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Every creative editing tool you need,
applied automatically at scale.
AI Background Replacement
Swap backgrounds instantly. Any style, any scene.
Any colour, texture, or lifestyle scene. Applied to every product in minutes.
Try it freeLifestyle Scene Library
500+ scenes. Place your product in any world.
500+ lifestyle environments. Marble, editorial light, seasonal — composited to look studio-real.
See examplesAI Color Grading
Consistent colour treatment across every product.
One colour grade applied to everything. Every photo feels like it came from the same shoot.
Start freeProfessional Retouching
Clean every image without a retoucher.
Removes dust, fixes lighting, corrects white balance. Automatic on every image.
See pricingProven results, real impact
Brands replacing traditional creative production with Sellable cut costs dramatically while maintaining — and often improving — the quality of their output.
Eliminate studio fees, freelancer queues, and per-image retouching charges.
What takes a retoucher a day takes Sellable minutes — with consistent results.
Category-matched lifestyle environments for every product type, ready to use.
No briefing, no revisions, no waiting. Output is ready when your upload finishes.
The problem
Creative production is expensive, slow, and hard to scale — and your catalog keeps growing.
The problem
Studio shoots cost thousands for a handful of usable images
A single studio session costs £1,000–£8,000 and produces a limited number of hero images. Your growing catalog means shoots every quarter — or compromising on the quality of new product imagery until you can afford to shoot again.
Sellable generates studio-quality imagery from any product photo — including phone camera shots — at a fraction of the cost. Add new products to your catalog without adding to your photography budget.
The problem
Freelance retouchers create queues and inconsistent results
Freelance retouchers are skilled, but they're people: they get busy, they're unavailable, and their output varies in style and quality from person to person. Briefing, revision cycles, and handoff friction add days to every project.
Sellable processes images automatically with consistent output — the same style, the same quality, on every image, every time. No briefing, no revisions, no waiting for a freelancer to have availability.
The problem
Your product photos are technically fine but creatively flat
Not every image needs the full retouching treatment — but most product photos benefit from a creative layer: a background that suits the brand, a colour grade that creates mood, a shadow that adds depth. Without this layer, technically correct images feel flat and forgettable.
Sellable applies the creative layer automatically. Background replacement, lifestyle compositing, colour grading, shadow generation — the difference between a technically correct product photo and a visually compelling one.
Customer stories
"We used to spend £8,000 per quarter on creative production. Now we spend £200 on Sellable and get better output. Our creative director couldn't believe the quality until we showed her the comparison."
FAQ
Frequently asked questions
What kind of creative editing does Sellable perform?
Sellable performs the full range of e-commerce creative editing: background removal and replacement, lifestyle scene compositing, AI shadow generation, colour grading, exposure correction, white balance adjustment, retouching (dust, scratches, packaging imperfections), centering, padding, and multi-format export. All of this is applied automatically via our AI pipeline — no manual editing required.
Can I specify a visual style or aesthetic for my edits?
Yes. You can define your preferred aesthetic through Sellable's style settings — colour temperature, shadow softness, background type and colour, lifestyle environment style, and colour grade preset. Save these as a brand preset and every image you process will receive the same creative treatment. You can also describe a style in plain language and Sellable's system will interpret and apply it.
How does AI retouching compare to a professional retoucher?
For e-commerce retouching — the removal of dust, lint, fingerprints, background imperfections, and minor packaging flaws — Sellable's AI performs at a comparable quality to a professional retoucher, at a fraction of the time and cost. For complex compositing, editorial manipulation, or beauty retouching, human retouchers still have an edge. Sellable is optimized for the 90% of e-commerce retouching work that is repetitive and rule-based.
Can Sellable recreate the look of a specific shoot style?
Sellable can match a visual style in terms of background type, lighting direction, colour temperature, and scene category. If you have existing hero images that represent your ideal aesthetic, you can use those as style references when setting up your brand preset. The output will be calibrated to match the visual tier and style of your reference images.
Does it work on products with complex materials — glass, metal, transparent packaging?
Yes. Sellable's AI handles reflective, transparent, and complex material surfaces including glass bottles, metallic packaging, clear plastics, and lacquered finishes. Edge detection and compositing are handled accurately for these material types, including the partial transparency effects that make glass and crystal products look real rather than cut out.
How much does AI creative editing cost compared to traditional production?
Traditional studio retouching typically costs £5–£30 per image for basic work, rising to £50–£200 for complex compositing and lifestyle scenes. A Sellable subscription covers unlimited image processing within your tier — effectively reducing cost-per-image by 90% or more for brands with catalogs of 50+ products.