Product Photo Checklist for Ecommerce Stores (2026)

Source photo checklist

Before uploading to any AI tool or marketplace, verify your source photo:

• [ ] Product is the clear focal point — no competing objects in frame
• [ ] Background is solid (white, grey, or any single colour)
• [ ] Lighting is even — no harsh shadows on the product face
• [ ] Product colour looks accurate on screen
• [ ] Image is in focus — especially at the product's most important detail
• [ ] Resolution is at least 2MP (any modern smartphone achieves this)
• [ ] Product fills 70%+ of the frame (crops better, generates better)
• [ ] Multiple angles captured (front, side, detail) if the product warrants it

Amazon image checklist

Main image (position 1) — before uploading to Seller Central:

• [ ] Background is pure white: RGB 255, 255, 255
• [ ] Product fills at least 85% of the image frame
• [ ] No text, watermarks, or logos in the image
• [ ] No additional objects, props, or lifestyle elements
• [ ] Product accurately represents what the buyer will receive
• [ ] Minimum 1,000px on the longest side (2,000px recommended)
• [ ] File format is JPG or PNG
• [ ] File size is under 10MB

Secondary images (positions 2–9):

• [ ] At least 5 secondary images uploaded (listings with 6+ images convert better)
• [ ] Position 2: lifestyle image showing product in use
• [ ] Position 3: infographic with key features/benefits
• [ ] At least one scale reference showing product size context
• [ ] At least one detail/close-up shot
• [ ] No claims that violate Amazon's advertising policies

Source: Amazon Seller Central, "Product image requirements" — sellercentral.amazon.com, updated March 2026.

Shopify image checklist

Before uploading to Shopify Admin:

• [ ] Resolution is 2048×2048px or larger
• [ ] Aspect ratio is consistent across all product images (1:1 recommended)
• [ ] File size is under 20MB per image
• [ ] Format is JPG (photos) or PNG (graphics/transparent)
• [ ] Colour space is sRGB
• [ ] 5–8 images per product (studio + lifestyle + detail)
• [ ] Main image (position 1) is legible at 200×200px thumbnail size
• [ ] Alt text added to each image in Shopify Admin
• [ ] Compressed to 500KB–2MB for fast page load

Google Shopping checklist

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Before submitting product feed:

• [ ] Image URL is publicly accessible (no login required)
• [ ] Resolution is minimum 800×800px (higher is better)
• [ ] File format is JPG, PNG, or WebP
• [ ] File size is under 16MB
• [ ] No text overlays, watermarks, or promotional badges
• [ ] No placeholder or default "coming soon" images
• [ ] Product colour in image matches colour attribute in feed
• [ ] Background is white or light grey (required for apparel; strongly recommended for all)
• [ ] No artificial borders or frames around the product

Source: Google Merchant Center Help, "Image requirements" — support.google.com/merchants/answer/6324350, updated February 2026.

What Sellable is and how it helps

Sellable handles the majority of this checklist automatically. White backgrounds are calibrated to Amazon and Google specifications. Resolution is always 4K. Aspect ratios are consistent. Product fidelity is preserved.

What Sellable doesn't handle (and you should verify manually): - Alt text in Shopify (add after upload) - Amazon secondary image mix (you decide which image types to include) - Google feed attribute alignment (product colour in feed must match image)

For teams managing multiple catalogues or multiple contributors, saving this checklist as a standard operating procedure prevents the errors that cause listing suppressions and poor marketplace performance.

*"We created an SOP around this checklist and Sellable together. Zero Amazon suppressions in the last six months across 280 active ASINs."* — Danielle K., ecommerce operations lead

*"Running a checklist felt like overkill until we got 22 Google Shopping rejections in one feed update. Now we check everything."* — Marcus R., ecommerce marketing manager

*"Sellable handles 80% of this checklist automatically. The 20% that remains takes about 5 minutes per product. Well worth it to avoid suppressions."* — Sophie T., Shopify brand owner

Generate platform-compliant product images automatically →

Social media image checklist