Amazon Product Image Requirements Explained

Amazon's main image rules

The main product image (the first image, shown in search results and at the top of the listing page) is the most regulated. Amazon's requirements are strict and non-negotiable:

• Pure white background: RGB (255, 255, 255). Not off-white. Not light grey. Pure white.
• Product fill: The product must occupy at least 85% of the image frame
• No props, text, or logos: Main images must show only the product. No lifestyle elements, no brand overlays, no "NEW" badges
• No mannequins showing for apparel: Clothing on models is allowed; on mannequins visible as mannequins is not
• No watermarks or borders: Images must be clean and unobstructed
• Real product only: CGI or illustrated images are not permitted for the main image on most categories

Violating these rules triggers listing suppression — your product disappears from search results until the image is corrected. This can happen immediately or weeks after launch, with no warning.

Additional image slot rules

Amazon allows up to 8 additional images (slots 2–9) with significantly more flexibility:

Additional images are also where brands differentiate their listings. A well-designed set of 7–8 additional images — with clear infographics, lifestyle context, and feature callouts — can significantly outperform a listing with only the main product shot.

Technical image specifications

Amazon's zoom feature activates when the image is at least 1000px on the short side. For the best zoom experience, use 2000×2000px or larger. Zoom is one of the highest-impact conversion features on Amazon listings — don't sacrifice it by uploading small images.

Common violations and how to avoid them

If you're unsure whether your image is compliant, check Amazon Seller Central's listing health dashboard. Non-compliant images are flagged here before they cause suppression.

A+ Content image requirements

A+ Content (formerly Enhanced Brand Content) allows registered brand owners to add rich content modules below the fold of their product listings. Image requirements differ from standard listing images:

A+ Content images don't require white backgrounds and can be heavily lifestyle-oriented. Brands using A+ Content report 3–10% conversion uplift compared to standard listings.

Generating Amazon-compliant images

Sellable's Amazon preset generates main images that comply with all technical requirements:

• Pure white (255, 255, 255) background by default
• Product fills 85–90% of frame
• Clean edges, no props or overlays
• 2000×2000px output, JPEG format

For additional images and A+ Content, Sellable generates lifestyle and scene-based images at the exact dimensions required for each Amazon module type.

Generate Amazon-compliant product images with Sellable →