Arcads and Topview sit at opposite ends of the same category. Arcads assumes you already have a script and want the best possible actor to deliver it — deep customization, a large actor library, and precise emotion control. Topview assumes you're starting from a product URL or image and want the whole thing planned and produced automatically — scenes, avatar, voiceover, and captions, formatted for short-form social from the start.
Arcads requires a script as input, then gives you 1,000+ actors, emotion direction, and a choice of video model (Seedance, Sora, Kling) to control exactly how the performance looks and feels. Batch tooling lets you swap actors, hooks, and CTAs for testing, but every variation still starts from your own script.
Topview starts from a product URL or image and automates scene planning, avatar selection, script drafting, voiceover, and captions in one pass — output auto-adapted for TikTok, Reels, and Shorts. It's the faster path with less manual setup, but gives up the fine-grained delivery control Arcads offers.
| Arcads | Topview | |
|---|---|---|
| Entry | ~$110/month for ~10 videos (reported; not published) | ~$16/month (annual, discounted; 960 credits/year) |
| Mid-tier | ~$220/month for ~20 videos (reported) | ~$44/month (annual; 3,000 credits/year) |
| Top tier | Custom Pro (unlimited, API, actor cloning) | ~$56/seat/month (Team) |
| Public pricing page | No — revealed only after signup | Yes, but headline prices are discounted off a higher list rate |
Topview is considerably cheaper on paper, though its annual-discount pricing framing means the real month-to-month rate is worth confirming before comparing directly. Arcads' cost reflects deeper actor customization rather than automation.
Arcads for teams that want maximum control over actor performance and are running enough ad-hook variations to justify the cost.
Sellable turns a single product photo into studio-quality images, UGC-style video ads, and on-brand campaigns — in under 60 seconds.
Try Sellable free →Topview for teams that want the fastest, most automated path from a product link to a finished, platform-formatted video, at a lower price.
Neither tool generates product photography. See how Sellable compares to Arcads and Sellable compares to Topview if that's part of your stack.
Topview — its automated scene-planning pipeline goes from a product URL to a finished video with less manual setup than Arcads, which requires a script and manual actor/emotion selection first.
Arcads — emotion control, model choice, and a much larger actor library give more fine-grained direction over the performance than Topview's automated pipeline.
Yes, considerably, based on published figures — though Topview's headline pricing is shown at a steep annual discount, so confirm the non-discounted monthly rate before comparing directly.
Neither clearly documents direct ad-account publishing. Creatify is the platform in this category built specifically around that workflow.
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