Arcads is an AI advertising platform built around realistic AI actors — you write or generate a script, pick from a library of 1,000+ digital actors, and Arcads produces a talking-head UGC-style ad with lip-synced speech, natural gestures, and emotion control. Render times run 2–5 minutes per video, and batch mode can produce dozens of hook/actor/CTA variations from one script in a single pass.
Sellable covers more ground: upload a product photo and generate studio product shots, lifestyle scenes, on-model fashion photography, and product-led UGC-style video — or pick an actor from Sellable's own AI Actor library (360+ scripts across 36 real scenarios) for a scripted, avatar-led ad.
The overlap is real but asymmetric: Arcads' actor library is larger (1,000+ versus Sellable's 360+ scripts) and it's a dedicated ad-testing tool with nothing else attached. Sellable's actor library is smaller, but it's the only one of the two that also generates the product photography a brand's listings need.
Arcads workflow:
1. Write a script or generate one from a prompt
2. Choose an AI actor (or a custom-cloned avatar on higher tiers) and a video model (e.g. Seedance, Sora, Kling)
3. Set emotion, background, and camera angle
4. Generate the talking-head video with synced speech and captions
5. Batch-swap actors, hooks, or CTAs to produce ad variations for testing
Sellable workflow:
1. Upload a product photo
2. Choose a scene, on-model look, or pick an actor and scenario from the AI Actor library
3. Generate multiple photo and video variations from that one upload
4. Download listing-ready images and short-form video
Arcads' entire pipeline assumes you already have a message and just need a face and voice to deliver it, with the deepest actor library in the category. Sellable's pipeline covers that same actor-led path at a smaller library size, plus the product photography and product-led video Arcads has no equivalent for.
Arcads outputs: realistic AI-actor talking-head videos with lip-synced speech, translated into 30+ languages, styled from cinematic to authentic-UGC, sized for TikTok, Facebook, and YouTube ad placements.
Sellable outputs: studio and lifestyle product photography, on-model fashion shots, actor-led UGC video from its 360+ script library, and product-led UGC-style video generated directly from the uploaded image.
If your ad concept requires the largest possible pool of AI actors and nothing else, Arcads' library goes deeper. If your need is actor-led video plus the product images a marketplace listing or PDP actually requires, Arcads has no equivalent output at all, since it doesn't generate standalone product photography.
Arcads is ideal for:
- Brands whose ad creative is built around a spokesperson pitching the product on camera, at the largest actor-library scale
- Performance teams testing dozens of actor/hook/script combinations for TikTok and Meta ads
- Agencies producing UGC-style testimonial ads without coordinating real creators
Sellable is ideal for:
- Ecommerce sellers who need studio and lifestyle product photography for listings, plus actor-led or product-led UGC video from the same platform
- Brands that want on-model fashion photography alongside video content
- Teams that want photography and video output from a single upload, without managing two separate subscriptions
Sellable turns a single product photo into studio-quality images, UGC-style video ads, and on-brand campaigns — in under 60 seconds.
Try Sellable free →| Sellable | Arcads | |
|---|---|---|
| Entry | $49/month (250 generations) | ~$110/month for 10 videos (reported; Arcads doesn't publish pricing publicly) |
| Mid-tier | $99/month (500 generations, bulk + Shopify) | ~$220/month for 20 videos (reported) |
| Top tier | $199/month (1,500 generations, team + API) | Custom Pro (unlimited, API, actor cloning) |
| Static product photography | Yes | No |
| AI actor / spokesperson video | Yes — 360+ scripts, 36 scenarios | Yes — 1,000+ actors |
| Cost basis | Flat monthly generation quota | Per-video, credit-metered |
Arcads doesn't list plan pricing on its marketing site — figures above are drawn from third-party pricing breakdowns, not Arcads' own pricing page, so treat them as directional rather than exact. At list price, Arcads runs meaningfully more per month than Sellable for a comparable volume, reflecting both its larger actor library and the cost of rendering realistic AI-actor video at that scale.
Arcads for brands whose ad creative depends on the largest possible AI actor library and highest-volume actor/script variation testing.
Sellable for ecommerce brands that want actor-led UGC video and the product photography behind it — studio shots, lifestyle scenes, on-model fashion photography — from one platform and one upload, at a fraction of Arcads' per-video cost.
Yes, though smaller — Sellable's AI Actor library covers 360+ situation-specific scripts across 36 real scenarios (car, gym, kitchen, GRWM, unboxing, and more), filterable by gender, age, and scenario, versus Arcads' 1,000+ actors. Arcads' library is the deeper one if raw actor count and realism at maximum scale is the priority; Sellable pairs its library with the product photography Arcads doesn't offer at all.
No. Arcads' pipeline starts from a script and an actor, not a product image — it doesn't produce studio or lifestyle product photography for PDPs or marketplace listings. That gap is what Sellable is built to fill.
Arcads keeps plan pricing behind its signup/login flow rather than on a public pricing page, so published figures (including the ones above) come from third-party reviews and can vary by region, timing, and promotions. Sellable's pricing is published openly on its pricing page.
Arcads' 1,000+ actor library edges out Sellable's 360+ scripts on raw realism and variety at maximum scale — it's a dedicated, deeper tool for that specific job. Sellable's actor-led video is solid at a smaller library size, and it pairs with product-image fidelity (accurate colour, texture, and detail on the actual product) that a spokesperson-only tool like Arcads isn't built to prioritise at all.
Yes. A common workflow is using Sellable for product and listing photography, then using those same clean product shots as the product reference inside Arcads' actor-led ad videos. The two tools sit at different stages of the same content pipeline rather than competing head-to-head.
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