Topview built its name on a specific ecommerce workflow: paste a product URL or image, and its AI plans the scenes, selects an avatar, and generates a script, voiceover, and captions for a TikTok- or Reels-ready product video. That core workflow is still there in 2026, though Topview's own positioning has broadened into a general "AI video agent" that also serves non-ecommerce content creation — worth knowing if you came expecting a narrowly ecommerce-only tool.
Sellable solves an adjacent but different problem: upload a product photo (not a URL), and generate studio shots, lifestyle scenes, on-model fashion photography, and short UGC-style video from that same image.
The practical difference: Topview's whole output is video, built around an AI-selected avatar and multiple underlying video models (Seedance, Sora 2, Kling among them). Sellable's core output is static photography, with video as an additional format from the same source image.
Topview outputs: short-form product video with AI-generated script, avatar, voiceover, and captions, auto-adapted for TikTok, Reels, and Shorts, using a choice of underlying video models.
Sellable outputs: studio and lifestyle product photography, on-model fashion shots, and short UGC-style product video generated from the same uploaded image.
If what you need is a TikTok-ready video built around an AI-selected avatar performing your product pitch, Topview's pipeline goes further than Sellable's. If what you need is the actual product images for your PDP or Amazon listing — which Topview doesn't produce at all — that's Sellable's core function.
Topview is ideal for:
- Brands wanting a TikTok/Reels-ready product video generated directly from a URL or product image
- Teams that want AI-selected avatars and multi-model video generation without manual scene planning
- Fast, short-form social video production at scale
Sellable is ideal for:
- Ecommerce sellers who need studio and lifestyle product photography for listings, first and foremost
- Brands that want on-model fashion photography alongside product video
- Teams that want photography and video output from a single upload
| Sellable | Topview | |
|---|---|---|
| Entry | $49/month (250 generations) | ~$16/month billed annually (960 credits/year, ~240 videos) |
| Mid-tier | $99/month (500 generations, bulk + Shopify) | ~$44/month billed annually (3,000 credits/year, ~750 videos) |
| Top tier | $199/month (1,500 generations, team + API) | ~$50/month billed annually (Ultra, 60-day unlimited on select models) |
| Static product photography | Yes | No |
Sellable turns a single product photo into studio-quality images, UGC-style video ads, and on-brand campaigns — in under 60 seconds.
Try Sellable free →Topview's advertised pricing is heavily annual-discount-framed (list prices shown crossed out at 40–65% higher) — the numbers above reflect the discounted annual rate shown on Topview's official pricing page, not month-to-month billing.
Topview for brands that want a fast, AI-planned product video — script, avatar, and voiceover included — built specifically for TikTok, Reels, and Shorts.
Sellable for ecommerce brands whose primary need is product photography, with UGC-style video generated from the same upload — the images Topview's pipeline doesn't produce at all.
No. Topview's output is exclusively video — there's no standalone studio or lifestyle image output for a PDP or marketplace listing.
Its ecommerce product-video workflow auto-adapts for TikTok, Reels, and Shorts, and the platform has broadened into a more general AI video agent beyond that original ecommerce focus — check current positioning before assuming it's TikTok-only.
Yes — Topview accepts a product URL or image as the starting point for its AI-generated video, which is where Sellable-generated studio or lifestyle images could feed into Topview's pipeline as a cleaner source image.
Topview's discounted annual pricing (from ~$16/month) is lower than Sellable's entry tier, but the two aren't equivalent — Topview's quota covers video generation only, while Sellable's covers photography and video together from the same upload.
Sign up for free and transform your product photography with Sellable.
Get started for free