Creatify is built around one job: turning a product page into AI-avatar-led UGC-style video ads at paid-media scale. Paste a product URL, and Creatify generates a script, picks from a library of 300–1,500+ AI actors (depending on plan), and produces a short talking-head ad ready to run on Meta, TikTok, or Google. It's an ad-creative-testing tool first, built for performance marketers who need dozens of hook/script/actor variations to A/B test.
Sellable is a broader AI product photography platform that also has its own AI Actor library. Upload a product photo and generate studio shots, lifestyle scenes, on-model fashion photography, and short UGC-style video from that same source image — or pick an actor from Sellable's library of 360+ scripts across 36 real scenarios (car, gym, kitchen, GRWM, unboxing, and more) for an avatar-led ad, with product-placement direction built into every prompt.
They solve adjacent but overlapping problems: Creatify is a dedicated ad-ops pipeline built around AI-actor testing and direct ad-account publishing; Sellable covers actor-led UGC video, product-led video, and the product photography studio behind it, all from one platform.
Creatify workflow:
1. Paste a product URL or upload product images
2. Creatify's AI drafts an ad script and selects a template (Agent, Ad Flow, URL-to-video, or custom)
3. Choose an AI actor/avatar from the library, or use a custom-trained one
4. Batch-generate multiple hook/script/actor variations at once
5. Auto-optimise for each platform's format and connect directly to your ad account to launch
Sellable workflow:
1. Upload a product photo
2. Choose a scene, on-model look, or pick an actor and scenario from the AI Actor library
3. Generate multiple photo and video variations from that one upload
4. Download listing-ready images and short-form video for organic or paid use
Creatify's pipeline is purpose-built for continuous ad-creative testing — its ad launcher and ROAS-facing competitor tracker assume you're running paid media daily. Sellable's pipeline covers more ground per upload — actor-led video, product-led video, and photography — but doesn't publish directly to ad accounts.
Creatify outputs: AI-avatar talking-head video ads, in formats sized for Stories, Reels, and feed placements, with auto-generated voiceover and copy in 75+ languages.
Sellable outputs: studio product shots, lifestyle and on-model photography, actor-led UGC video from its 360+ script library, and product-led UGC-style video — all generated from the same uploaded photo, so a single upload can produce your listing images and your ad video.
If what you need is direct ad-account publishing and the deepest actor/hook testing volume, Creatify's ad-ops tooling goes further than Sellable's. If what you need is actor-led video plus the product photography itself — the images that go on your PDP, Amazon listing, or Shopify store — Sellable covers both from one upload where Creatify doesn't generate static product photography at all.
Creatify is ideal for:
- Performance marketers running continuous AI-avatar ad tests on Meta, TikTok, or Google
- Teams that need dozens of script/actor/hook variations per product launch
- Brands that want direct ad-account publishing and competitor ad tracking built in
Sellable is ideal for:
- Ecommerce teams that need studio and lifestyle product photography plus actor-led or product-led UGC video, not just one or the other
- Brands generating on-model fashion shots alongside video content
- Sellers who want listing images and ad-ready video from a single platform instead of running two separate tools
Sellable turns a single product photo into studio-quality images, UGC-style video ads, and on-brand campaigns — in under 60 seconds.
Try Sellable free →| Sellable | Creatify | |
|---|---|---|
| Entry | $49/month (250 generations) | $39/month (100 credits) |
| Mid-tier | $99/month (500 generations, bulk + Shopify) | $99/month (300–5,000 credits, ad launcher, competitor tracker) |
| Top tier | $199/month (1,500 generations, team + API) | Custom Enterprise |
| Static product photography | Yes | No |
| AI-avatar video ads | Yes — 360+ scripts, 36 scenarios | Yes — 300–1,500+ actors by plan |
| Direct ad-platform launch | No | Yes (Meta, TikTok, Google) |
Both land in a similar entry price range, but you're buying different things: Sellable's quota covers photos, actor-led video, and product-led video together; Creatify's credits are spent per AI-avatar video, and the higher tiers pay for ad-ops features (launcher, tracker) Sellable doesn't offer. See Creatify's official pricing page for current tiers.
Creatify for performance-marketing teams whose main bottleneck is direct ad-account publishing and the deepest actor/hook testing volume.
Sellable for ecommerce brands that want actor-led UGC video and the product photography behind it — studio, lifestyle, and on-model shots — from one platform and one upload, without paying for a second subscription to cover the photography Creatify doesn't do.
Yes. Sellable has its own AI Actor library — 360+ situation-specific scripts across 36 real scenarios (car, gym, kitchen, GRWM, unboxing, and more), filterable by gender, age, and scenario, with product-placement direction built into every prompt. Creatify's library is larger in raw actor count and pairs with direct ad-account publishing, which Sellable doesn't offer.
Not as its core function — Creatify is built around video ad generation from a product URL, not standalone studio or lifestyle product photography for PDPs and marketplace listings. Sellable is built for that specifically, alongside its own actor library.
At entry tier, Creatify ($39/mo) is slightly cheaper than Sellable ($49/mo), but the two aren't apples-to-apples: Creatify's entry credits go toward AI-avatar video only, while Sellable's generations cover product photos, lifestyle scenes, on-model shots, actor-led UGC video, and product-led video from the same quota.
Yes, and some brands do — using Sellable for product and listing photography, then feeding those images into Creatify or a similar tool for AI-avatar ad testing. They aren't mutually exclusive; they cover different parts of the content pipeline.
Creatify can publish directly to Meta, TikTok, Google, Snap, and Amazon ad placements, but it isn't designed to generate the base product images Amazon and Shopify listings require (white-background hero shots, size charts, etc.). That's Sellable's core use case.
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