Creatify has one main job. Turn a product page into AI-avatar UGC video ads you can test at scale. Paste a product URL. Creatify drafts a script, picks an AI actor, and builds a short talking-head ad for Meta, TikTok, or Google. It is built for performance marketers who need many hooks, scripts, and actors to test.
Sellable is wider. It is an AI product photography platform with its own AI Actor library. Upload one product photo. From that file you can make studio shots, lifestyle scenes, on-model fashion photos, and short UGC-style video. Or pick an actor and scenario from 360+ scripts across 36 real settings — car, gym, kitchen, GRWM, unboxing, and more.
They overlap, but they are not the same. Creatify is an ad-ops pipeline with direct ad-account publishing. Sellable covers actor video, product video, and the product photography behind your listings — in one place.
Creatify flow:
Sellable flow:
Creatify assumes you run paid ads often. Its launcher and competitor tracking are built for that. Sellable covers more asset types per upload. It does not publish straight into ad accounts.
Creatify outputs AI-avatar talking-head video ads. Formats fit Stories, Reels, and feed. Voiceover and copy can run in 75+ languages.
Sellable outputs studio product shots, lifestyle and on-model photos, actor-led UGC video, and product-led short video. One upload can feed both your listing images and your ad video.
If you need direct ad publishing and the deepest actor or hook testing, Creatify goes further. If you also need the still photos for your PDP, Amazon listing, or Shopify store, Sellable covers that. Creatify does not make static product photography its core job.
Creatify fits:
Sellable fits:
| Sellable | Creatify | |
|---|---|---|
| Entry | $49/month (250 generations) | $39/month (100 credits) |
| Mid-tier | $99/month (500 generations, bulk + Shopify) | $99/month (300–5,000 credits, ad launcher, tracker) |
| Top tier | $199/month (1,500 generations, team + API) | Custom Enterprise |
| Static product photography | Yes | No |
| AI-avatar video ads | Yes — 360+ scripts, 36 scenarios | Yes — 300–1,500+ actors by plan |
| Direct ad-platform launch | No | Yes (Meta, TikTok, Google) |
Entry prices are close, but you buy different things. Sellable credits cover photos and video together. Creatify credits go toward avatar video, and higher tiers unlock ad-ops features Sellable does not offer. Check Creatify's pricing page for current tiers.
Choose Creatify if paid-media testing and direct ad publishing are the bottleneck. You want the deepest actor and hook volume.
Choose Sellable if you need actor-led UGC video *and* the product photography behind it — studio, lifestyle, and on-model — from one upload. You avoid a second tool just for stills Creatify does not make.
Yes. Sellable has an AI Actor library with 360+ scripts across 36 scenarios. You can filter by gender, age, and setting. Product placement is built into the prompts. Creatify has a larger raw actor count and pairs it with direct ad publishing, which Sellable does not offer.
Not as its main job. Creatify is built for video ads from a product URL. It is not a studio or lifestyle photo tool for PDPs and marketplace listings. That is Sellable's core case, along with its actor library.
Creatify's entry plan ($39/mo) is a bit cheaper than Sellable ($49/mo). They are not the same purchase. Creatify credits go to avatar video only. Sellable generations cover product photos, lifestyle scenes, on-model shots, and UGC-style video from the same pool.
Yes. Some brands make listing photos in Sellable, then send those assets into Creatify (or a similar tool) for avatar ad tests. They cover different parts of the pipeline.
Creatify can publish ads to Meta, TikTok, Google, Snap, and Amazon ad placements. It is not built to make the base listing images those marketplaces need — white-background heroes, size charts, and the like. That is Sellable's core use case.
Start with your products and brand. Make the photos, image ads and UGC videos your team needs to launch, test and scale.
