HeyGen and MakeUGC both generate AI-avatar video, but HeyGen is a broad, general-purpose platform while MakeUGC is a narrow, ecommerce-specific one. HeyGen's strength is polish, realism, and language coverage across many use cases. MakeUGC's strength is a single, proven ecommerce ad format: product-in-hand video.
HeyGen offers 500+ stock avatars, custom digital twins, and lip-sync across 175+ languages, serving corporate training and explainer video as much as advertising.
MakeUGC offers talking-actor avatars, custom AI avatars, B-roll generation, and dedicated product-in-hand video generation — a format built specifically to look like a real creator demonstrating the product, with batch mode from its $79/month Growth tier.
| HeyGen | MakeUGC | |
|---|---|---|
| Free tier | Yes — 3 videos/month | None confirmed |
| Entry | $29/month (600 credits) | $59/month (500 credits) |
| Top tier | $149/month + $20/seat (Business) | $149/month (2,000 credits, product-in-hand videos) |
HeyGen is meaningfully cheaper at entry; MakeUGC's higher price buys a specific, ecommerce-tested video format HeyGen doesn't offer as a named feature.
HeyGen for teams that want broad, polished avatar video at a lower entry price, without ecommerce specialization.
Sellable turns a single product photo into studio-quality images, UGC-style video ads, and on-brand campaigns — in under 60 seconds.
Try Sellable free →MakeUGC for ecommerce brands specifically prioritizing product-in-hand video as an ad format.
Neither tool generates standalone product photography. See how Sellable compares to HeyGen if that's part of your stack.
HeyGen, at $29/month versus MakeUGC's $59/month entry tier.
MakeUGC — its product-in-hand video format is built specifically for ecommerce ad performance, where HeyGen is a general-purpose avatar platform.
HeyGen, by a wide margin — 175+ languages versus MakeUGC's more limited, English-first focus.
No — both are video-only platforms.
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