Creatify and MakeUGC are both built with ecommerce ads specifically in mind, but they specialize in different parts of the job. Creatify's strength is the full pipeline — product URL to published ad, with direct ad-account publishing. MakeUGC's strength is a specific, high-performing ad format: product-in-hand video, where the AI actor is shown physically holding and demonstrating the product.
Creatify ingests a product URL, drafts ad copy, generates video, batch-tests variations, and publishes directly to Meta, TikTok, and Google ad accounts.
MakeUGC offers talking-actor avatars, custom AI avatars, B-roll generation, and dedicated product-in-hand video — a format built specifically to look like a real creator physically demonstrating the product. No product-URL ingestion or documented ad-account publishing.
| Creatify | MakeUGC | |
|---|---|---|
| Entry | $39/month (100 credits) | $59/month (500 credits) |
| Mid-tier | $99/month (300–5,000 credits, ad launcher) | $79/month (1,000 credits, batch mode) |
| Top tier | Custom Enterprise | $149/month (2,000 credits, product-in-hand videos) |
Creatify is cheaper at entry and includes ad-account publishing MakeUGC doesn't offer; MakeUGC's higher-tier pricing buys a specific, ecommerce-proven video format Creatify doesn't have as a named feature.
Creatify for the full ad-ops pipeline, including getting the finished ad live on your ad accounts.
MakeUGC for ecommerce brands specifically prioritizing product-in-hand video as an ad format.
Neither tool generates standalone product photography. See how Sellable compares to Creatify if that's part of your stack.
It's a video format where the actor physically holds or demonstrates the product on camera — MakeUGC builds this in as a dedicated capability. Creatify's actors can hold products as part of a scene, but it isn't a named, specialized feature the way it is for MakeUGC.
Creatify, to Meta, TikTok, and Google. MakeUGC doesn't document direct ad-account publishing.
Creatify, at $39/month versus MakeUGC's $59/month.
No — both are video-only platforms. Neither generates standalone studio or lifestyle product photography for listings.
Start with your products and brand. Make the photos, image ads and UGC videos your team needs to launch, test and scale.
