Captions and Topview both touch AI-generated video, but they start from opposite ends of the process. Captions is an editing tool at heart — you bring raw footage (or generate an AI-avatar performance), and Captions handles cuts, B-roll, transitions, and captions automatically. Topview is a generation tool — you bring a product URL or image, and its AI plans the entire video from scratch: scenes, avatar selection, script, voiceover, and captions.
Both target short-form, social-ready output, and both have broadened beyond a single narrow use case — Captions across many verticals (creators, ecommerce, real estate, healthcare), Topview from a TikTok-ecommerce-specific tool into a more general AI video agent.
Captions workflow:
1. Upload raw footage, or generate an AI-avatar/digital-twin performance
2. AI Edit applies automated professional-style cuts, B-roll, and transitions
3. Add stylised captions (100+ languages)
4. Export
Topview workflow:
1. Paste a product URL or upload a product image
2. AI plans the scene sequence and selects an avatar
3. AI generates the script, voiceover, and captions
4. Auto-adapt output for TikTok, Reels, or Shorts
Captions assumes you have (or will generate) source material and want it edited well. Topview assumes you have a product and want the whole video built around it with minimal manual input. If you already shoot your own footage and just want it cut faster, Captions fits. If you'd rather skip the shoot entirely and let AI build the video from a product link, Topview fits.
| Captions | Topview | |
|---|---|---|
| Entry | $24.99/month (500 credits) | ~$16/month billed annually (960 credits/year) |
| Mid-tier | $69.99/month (1,400 credits) | ~$44/month billed annually (3,000 credits/year) |
| Top tier | $279.99/month (5,600 credits) | ~$50/month billed annually (Ultra, 60-day unlimited on select models) |
| Public pricing page | Yes — captions.ai/pricing | Yes — topview.ai/pricing (annual-discount framing) |
Topview's headline numbers are annual-billed and discounted from a higher list price shown crossed out on its pricing page — worth checking the month-to-month rate before comparing directly against Captions' flat monthly pricing.
Sellable turns a single product photo into studio-quality images, UGC-style video ads, and on-brand campaigns — in under 60 seconds.
Try Sellable free →Captions for teams with existing footage (or a preference for full script/avatar control) who want fast, automated editing on top.
Topview for teams that want to skip the shoot and editing decisions entirely and let AI build a product video end to end from a URL.
Neither generates standalone product photography — for the images that go on a PDP or marketplace listing, that's a separate tool like Sellable.
Topview likely has a lower barrier for a first video since it automates scene planning and avatar selection from a single URL. Captions gives more manual control but expects you to either supply footage or make more creative decisions about the avatar performance.
No — both are video-only. Neither produces static studio or lifestyle product photography for a listing or PDP.
Topview's core workflow generates video from a URL/image rather than editing your existing footage — if you want to edit footage you've already shot, Captions' editing tools are the better fit.
Topview's discounted annual entry price (~$16/month) is lower than Captions' entry tier ($24.99/month), but confirm Topview's non-discounted monthly rate before comparing directly, since its pricing page emphasises the annual discount.
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