Arcads and Captions both produce AI-avatar video, but they were built to solve different core problems. Arcads exists specifically to generate realistic, emotion-directed actor performances for ad-creative testing at volume. Captions started as an AI video editor — automated cuts, B-roll, and multilingual captions from raw footage — and added an avatar feature (Mirage Avatar X) on top of that editing core.
The practical difference: if you're starting from a script and need an actor, Arcads is the more purpose-built tool. If you're starting from real footage and want to edit it automatically — with an avatar option available when useful — Captions covers more of that job.
Arcads offers 1,000+ actors with emotion control, lip-sync, and a choice of underlying video model (Seedance, Sora, Kling), plus batch tooling to swap actors, hooks, and CTAs for testing many variations quickly. It has no footage-editing capability at all.
Captions offers AI Edit (automated professional-style cuts, B-roll insertion, transitions from raw footage) alongside Mirage Avatar X for digital-twin and "AI Actor" avatar generation, plus eye-contact correction and captions/translation in 100+ languages. Its actor pool is smaller and less specialized for ad-testing than Arcads', reflecting that the avatar feature is secondary to the editing product.
| Arcads | Captions | |
|---|---|---|
| Free tier | None | Yes — basic editing, no avatar |
| Entry | ~$110/month for ~10 videos (reported; not published) | $24.99/month (500 credits, digital twins + AI Actors) |
| Mid-tier | ~$220/month for ~20 videos (reported) | $69.99–$279.99/month (1,400–5,600 credits) |
| Top tier | Custom Pro (unlimited, API, actor cloning) | Enterprise custom |
| Public pricing page | No — revealed only after signup | Yes — captions.ai/pricing |
Captions is dramatically cheaper at entry and fully transparent about pricing. Arcads' higher cost reflects a narrower, deeper specialization in actor realism rather than a broader editing product.
Arcads for teams whose entire workflow is script-to-actor ad testing at volume, where realism and delivery control matter more than editing existing footage.
Sellable turns a single product photo into studio-quality images, UGC-style video ads, and on-brand campaigns — in under 60 seconds.
Try Sellable free →Captions for teams that need to edit real footage regularly and want an avatar option available without paying for a dedicated actor platform.
Neither tool generates product photography. See how Sellable compares to Arcads and Sellable compares to Captions if that's part of your stack.
Partially — Captions' Mirage Avatar X can generate an avatar performance, but its actor pool is smaller and less specialized for ad-hook testing than Arcads' dedicated, batch-oriented workflow.
No — Arcads has no footage-editing capability. It's a script-to-actor pipeline only.
Captions, significantly — its $24.99/month entry tier with avatar access is a fraction of Arcads' reported ~$110/month, and Captions publishes its pricing openly.
Captions — its AI Edit feature is built specifically for turning raw footage into polished content, which Arcads doesn't offer at all.
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