Re:amaze (owned by GoDaddy since 2022) and Gorgias are both ecommerce-first customer support platforms that put Shopify order context inside every support ticket. The difference is in pricing model, chatbot sophistication, and some feature nuances.
Both have: native Shopify integration with order context in tickets, multi-channel inbox (email, chat, social, SMS), automation rules and macros, and live chat widgets.
Both Re:amaze and Gorgias pull Shopify data into the ticket view — order history, order status, customer LTV, and tracking information are visible alongside each conversation.
Re:amaze's Shopify integration shows order data but has fewer direct-action capabilities from within the ticket view. Some order actions require switching to Shopify admin. Re:amaze compensates with strong workflow automation and an excellent chatbot layer that handles WISMO queries automatically.
Re:amaze's AI chatbot (Cue AI) is more sophisticated than Gorgias's comparable features. Cue AI can: - Answer FAQ questions automatically using your knowledge base - Handle WISMO queries by pulling live tracking data - Qualify leads and collect pre-sale information - Escalate to a live agent when it can't resolve
Gorgias also has AI features (auto-responses, suggested replies, intent detection), but Re:amaze's chatbot-first approach means Re:amaze handles more volume at the automation layer before involving agents.
For brands dealing with very high volume where deflecting tickets through automation is a priority, Re:amaze's chatbot capabilities are a meaningful advantage.
| Re:amaze | Gorgias | |
|---|---|---|
| Pricing unit | Per agent per month | Per ticket (volume) |
| Starter | $29/agent/month | $10/month (50 tickets) |
| Basic | $49/agent/month | $60/month (300 tickets) |
| Pro | $69/agent/month | $360/month (2,000 tickets) |
| Good for | Teams with variable ticket volume | Teams with stable ticket volume |
Per-agent pricing (Re:amaze) is predictable when you know your team size. A 2-person support team pays $58–$138/month regardless of whether they handle 100 tickets or 1,000 tickets that month.
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Try Sellable free →Per-ticket pricing (Gorgias) is predictable when ticket volume is consistent. A brand handling 300 tickets/month pays $60/month regardless of team size. But BFCM or product launch spikes create billing spikes.
Re:amaze for teams with variable ticket volume who want predictable per-agent pricing, stronger chatbot automation for deflecting tickets, and are comfortable with slightly less direct Shopify action capability from the ticket view.
Gorgias for teams with stable ticket volume, larger support teams where per-agent pricing would be expensive, and brands that want the deepest Shopify action integration (direct refunds, cancellations from the ticket view).
Both have setup processes that take a few hours for a typical Shopify store. Gorgias's setup is well-documented with Shopify-specific onboarding. Re:amaze's setup is comparable. Both platforms can be connecting to Shopify and handling tickets within 2–4 hours of initial setup.
Yes. Re:amaze integrates with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms. The WooCommerce integration shows order data in tickets similar to the Shopify integration. Gorgias also supports multiple platforms but has deepest integration with Shopify.
Yes. Both platforms pull Instagram direct messages and comments into the shared inbox. Replies can be sent directly from the helpdesk interface. This is particularly useful for DTC brands that receive significant support volume through Instagram. TikTok Shop messages are also supported on both platforms for brands selling on TikTok.
Brands migrating from generic email (Gmail) or general helpdesks (Zendesk) to ecommerce-specific platforms like Gorgias or Re:amaze typically report 30–50% reduction in average handle time per ticket. The time savings come from agents not needing to look up order information separately — it's visible in the ticket view. For order inquiry tickets (WISMO, returns), the improvement is often larger.
Gorgias offers a 7-day free trial. Re:amaze offers a 14-day free trial. Both allow you to connect your Shopify store during the trial period to evaluate the actual ecommerce context features. Running both trials simultaneously allows direct comparison with your actual store data.
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