Okendo and Yotpo both target the enterprise and high-growth DTC segment of the Shopify review market — the tier above Judge.me and Loox where brands need more sophisticated review features, richer media, and deeper analytics.
Okendo launched in 2018 and quickly gained traction among fast-growing Shopify brands. Its visual design, attribute ratings system, and native media review capabilities made it a favourite among beauty, skincare, and fashion brands. Yotpo has been in the market since 2011 and offers a broader platform. The question is whether Yotpo's platform breadth justifies its significantly higher price versus Okendo's focused excellence.
| Feature | Okendo | Yotpo |
|---|---|---|
| Photo reviews | Yes | Yes |
| Video reviews | Yes | Yes |
| Attribute ratings | Yes (strength) | Higher plans |
| Q&A | Yes | Yes |
| Media carousels | Yes | Yes |
| Verified buyer badge | Yes | Yes |
| Review sentiment analysis | Yes | Higher plans |
| UGC import (Instagram, TikTok) | Yes | Yes |
| Google Shopping integration | Yes | Higher plans |
| Headless/API support | Yes | Yes |
Okendo's attribute ratings are its most distinctive feature. Instead of just a 1–5 star overall rating, customers rate specific product attributes: a skincare product might collect ratings on Absorption, Scent, Packaging, and Value separately. These granular ratings help future shoppers self-select ("I care about absorption, so I filter by absorption rating") and give brands actionable product improvement data.
Okendo's display widgets are widely considered best-in-class for visual quality. Options include: - Grid galleries with filtering by attribute and media - Masonry photo galleries - Floating carousel - Q&A module - Highlighted reviews widget - Product attribute breakdown bars (visual ratings by attribute)
The widgets are customisable to match brand aesthetics. Many DTC brands cite Okendo's display quality as a direct conversion driver — the reviews section looks like a design asset, not a bolted-on tool.
| Plan | Okendo | Yotpo |
|---|---|---|
| Entry | $19/month (Essential) | $15/month (Starter — very limited) |
| Mid-tier | $119/month (Growth) | $119/month (Growth) |
| Advanced | $299/month (Power) | $249/month (Prime) |
| Enterprise | Custom | $799/month+ |
At the $119/month tier, Okendo and Yotpo are priced identically. At that price, Okendo delivers more focused review capability with better attribute ratings and display design. Yotpo's advantage at this tier is its ecosystem — if you're also using Yotpo Loyalty or Yotpo SMS, the bundled pricing across products creates savings.
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Try Sellable free →Okendo for brands who want the best review experience at a reasonable price and are happy to use best-in-class point solutions rather than a suite. Okendo's attribute ratings, display design, and Shopify integration depth make it the preferred choice for beauty, skincare, fashion, and supplement brands.
Yotpo for brands already invested in Yotpo's broader platform (loyalty, SMS, UGC) where consolidating reviews on the same platform creates workflow and integration simplicity.
Okendo is used by fast-growing DTC brands including many notable Shopify Plus merchants in beauty, skincare, and fashion. The platform is particularly popular with brands that have strong repeat purchase rates where social proof through reviews is a key acquisition mechanism.
Yes. Okendo has a review import tool that migrates reviews from Yotpo, Judge.me, Stamped, and other platforms. Review text, star ratings, reviewer names, and dates are preserved. Photo review imports depend on the source platform's export capabilities. The migration typically takes 2–4 hours for most merchant sizes.
Yes. Okendo integrates with Klaviyo to send review request emails via Klaviyo's infrastructure. This is a popular setup — Okendo handles review collection logic while Klaviyo handles email delivery with your brand template. The integration uses Klaviyo flows triggered by Okendo events (order delivered, review requested, review received).
Okendo's primary focus is Shopify and Shopify Plus. They have expanded to some other platforms, but the depth of integration and feature availability is optimised for Shopify. For non-Shopify platforms, Stamped.io or PowerReviews are alternatives with broader platform support.
Attribute ratings allow shoppers to filter and sort reviews by the specific product qualities they care about most. A shopper choosing a moisturiser who prioritises "non-greasy" as an attribute can filter reviews by high non-greasy ratings. This self-selection improves conversion because shoppers find reviews most relevant to their specific concerns faster. Brands also use aggregate attribute ratings to identify product improvement opportunities.
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