Photo reviews convert better than text reviews. Multiple studies show that customer photos increase conversion rates by 10–30% versus text-only reviews. Choosing the right photo review platform determines how many photos you collect, how beautifully they're displayed, and how effectively they're used across your store.
Loox was built with a singular focus: make it easy for Shopify stores to collect and display photo and video reviews in a way that drives conversion. Every feature Loox ships serves this goal.
Yotpo is a broader customer marketing platform. Reviews (including photo reviews) are one product in a platform that also includes loyalty programmes, SMS marketing, and UGC tools. Yotpo's photo review capabilities are strong but secondary to its platform breadth.
| Feature | Loox | Yotpo |
|---|---|---|
| Photo review requests | Yes | Yes |
| Video review requests | Yes ($29.99/mo+) | Higher plans |
| Photo-only review incentives | Yes (discount for photo) | Yes |
| Minimum photo requirement option | Yes | No |
| Photo review upload quality limits | Configurable | Basic |
| UGC gallery (product + review photos) | Yes | Yes (higher plans) |
| Instagram photo import | Yes | Yes (higher plans) |
| Review photo moderation | Yes | Yes |
Loox has a unique feature: you can require a photo for the discount to be issued. This creates a strong incentive loop — customers who want the discount code must submit a photo. This typically doubles or triples photo review collection rates versus systems that offer discounts for any review.
Loox's gallery widgets are widely regarded as the most visually polished in the Shopify review app market. Options include: - Grid gallery on product pages - Floating carousel on collection pages - Full-page review gallery at /reviews - Popups with review photos - Side-by-side testimonials
The visual design is clean and modern. Many brands report that the Loox gallery itself becomes a conversion asset — the sight of 50+ customer photos using the product is powerful social proof.
Yotpo's display widgets are functional and comprehensive. On higher plans, Yotpo offers visual marketing galleries, Instagram UGC integration, and more sophisticated display options. At entry plans, Yotpo's widget design is less differentiated.
Both apps send automated post-purchase review request emails. The timing, subject lines, and incentives are configurable.
Loox's automation is straightforward: a single post-purchase email (or two-email sequence) with a clear discount incentive tied to photo submission. The flow is configured in minutes.
Yotpo's automation is more complex but also more configurable — different sequences for different product categories, customer segments, or order values. For simple use cases, Loox's simplicity is an advantage. For sophisticated differentiated sequences, Yotpo's options are broader.
Sellable turns a single product photo into studio-quality images, UGC-style video ads, and on-brand campaigns — in under 60 seconds.
Try Sellable free →| Plan | Loox | Yotpo |
|---|---|---|
| Entry | $9.99/month (Beginner) | $15/month (Starter) |
| Growth | $29.99/month (Essential) | $119/month |
| Scale | $34.99/month (Growth) | $249/month |
| Enterprise | Custom | $799/month+ |
Loox is significantly cheaper at every tier. Loox's $29.99/month Essential plan includes photo reviews, video reviews, referrals, and the full gallery widget suite. Yotpo's equivalent feature set requires the $119/month Growth plan.
Loox for Shopify stores whose primary goal is building a beautiful photo review gallery that drives conversion. Loox's photo review focus, gallery design quality, and photo-required-for-discount system make it the best pure-play photo review tool for Shopify.
Yotpo for stores that want reviews as part of a broader loyalty + SMS + UGC marketing stack. If you're already investing in Yotpo Loyalty or Yotpo SMS, consolidating reviews on the same platform has integration and workflow advantages.
For most brands choosing between just these two tools for reviews: Loox delivers more photo review capability at lower cost.
Yes. Loox has a Yotpo migration tool that imports your existing reviews (including photos). The migration takes 1–4 hours depending on review volume. Display widgets need to be reinstalled in your Shopify theme. Most brands complete the migration without visible interruption to their review displays.
Loox is Shopify-exclusive. It doesn't support WooCommerce, BigCommerce, or other platforms. If you're on a non-Shopify platform, look at Judge.me or Stamped.io for photo review capabilities across multiple platforms.
Loox includes a referral programme where reviewers can share a discount code with friends. It's simple and effective for brands where word-of-mouth is important. The referral feature is not as sophisticated as dedicated referral apps (ReferralCandy, Referral Hero) but covers basic use cases without requiring a separate app.
Both apps accept customer-submitted video reviews. Loox limits video review length and file size (configurable). Yotpo's video review capabilities on higher plans include more advanced moderation and display options. For basic user-generated video testimonials, Loox's implementation is sufficient. For a comprehensive UGC video programme, Yotpo's higher-tier video tools are more capable.
Yes. Loox integrates with Klaviyo, allowing you to use Klaviyo's email infrastructure for review request emails (rather than Loox's built-in email). This is useful for brands that want all customer communications to come from one email system with consistent branding and deliverability.
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