Katana targets small-to-medium manufacturers who sell direct to consumer. Think: a supplement brand that contract-manufactures its own products and sells on Shopify and Amazon. Or a small furniture maker that builds to order and needs to track materials and production capacity.
Cin7 targets multichannel product businesses at a similar size: retailers who buy finished goods and sell through multiple channels (Shopify, Amazon, B2B wholesale, retail stores). Cin7 is for operations without significant manufacturing complexity.
If you manufacture your own products: look at Katana first. If you buy finished goods and redistribute them: Cin7 is better suited.
| Feature | Katana | Cin7 |
|---|---|---|
| Bill of Materials (BOM) | Yes (multi-level) | Basic |
| Work orders | Yes | Limited |
| Production scheduling | Yes (visual) | No |
| Material planning (MRP) | Yes | No |
| Shop floor tracking | Yes | No |
| Labour cost tracking | Yes | No |
| Kitting / bundles | Yes | Yes |
| Raw material vs finished goods | Yes | Limited |
Katana's visual production planner is its standout feature: a drag-and-drop scheduling view where you can see every open work order, the materials required, the production capacity available, and reschedule operations visually. For a small manufacturer managing 10–100 work orders simultaneously, this clarity is significantly better than any spreadsheet or ERP that presents the same data in tables.
Cin7 has basic kitting functionality (combining SKUs) but no equivalent production scheduling or material planning capability.
Both Katana and Cin7 integrate with Shopify. The integration depth differs:
Katana-Shopify integration:
- Sales orders from Shopify trigger material requirements and production planning
- Inventory levels sync bidirectionally
- Sales orders are visible in Katana's production schedule
Cin7-Shopify integration:
- Full bidirectional order and inventory sync
- Shopify fulfilment managed from Cin7
- Multiple Shopify stores manageable from one Cin7 account
- More mature integration with more configuration options
For pure ecommerce multichannel management (Shopify + Amazon + eBay), Cin7's integrations are broader and more mature. For Shopify + manufacturing, Katana's integration is specifically designed for the DTC manufacturing workflow.
| Katana | Cin7 | |
|---|---|---|
| Entry | $99/month (Essential) | $349/month (Standard) |
| Standard | $299/month | $599/month (Pro) |
| Professional | $799/month | Custom |
| Manufacturing focus | Core strength | Secondary |
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Try Sellable free →Katana's pricing is significantly more accessible for small manufacturers. At $99/month entry point, Katana is within reach for brands doing $200K–$1M/year in revenue. Cin7's $349/month entry point is better justified by operations with more complex multichannel needs.
Katana for DTC brands and small businesses that manufacture or assemble their own products. The production scheduling, BOM management, and material planning are purpose-built for this use case at a price point accessible to growing brands.
Cin7 for multichannel product businesses that buy finished goods and distribute them across multiple selling channels with B2B wholesale components. Cin7's integration ecosystem and EDI capabilities are significantly stronger.
Yes. Katana supports contract manufacturing workflows where you send purchase orders to external manufacturers and track material and finished goods inventory. The production scheduling features are less relevant for pure outsourced manufacturing (since you're not managing the production schedule yourself), but BOMs and material tracking are still valuable for planning procurement.
Yes. Katana is used by food and beverage brands that manufacture their own products. Features like lot tracking (tracking batches of ingredients for food safety compliance) and expiration date management are available on higher Katana plans. Katana is a popular choice in the craft beverage, condiment, and supplement manufacturing spaces.
For basic kitting and bundles (e.g., assembling gift sets from pre-made components), Cin7 works fine. For actual production scheduling, material requirements planning, and work order management, Cin7's capabilities are insufficient — Katana or a dedicated manufacturing tool is needed.
Katana is cloud-native, more affordable (from $99/month vs Fishbowl's $329/month), and has a more modern UI. Fishbowl is more mature with deeper accounting integration (particularly QuickBooks) and more advanced manufacturing features. For small manufacturers who want a modern, easy-to-implement system: Katana. For manufacturers with complex production processes who are deeply invested in QuickBooks: Fishbowl.
For most small manufacturers, yes. Katana's production planning, material tracking, and sales order management replace the typical combination of spreadsheets (production schedule) + accounting software (purchase orders) + basic inventory tool. The transition from spreadsheets to Katana typically takes 1–3 months including data migration and team training.
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