The single most important factor in home product photography is your light source. Choose your shooting spot based on these criteria:
- Large windows — the bigger the window, the softer and more diffused the light
- North or south facing (in the Northern Hemisphere, north-facing windows give indirect light all day)
- Away from coloured walls — coloured walls bounce coloured light onto your product and ruin white balance
- Enough floor/table space for a flat surface and room to step back 1–2 metres
A kitchen table beside a patio door, or a desk near a large bedroom window, are both ideal.
You can build a complete product photography setup for under $20:
- 1.White foam core board (from any office or art supply store) — use as your shooting surface
- 2.A second white foam core board — prop it up as a background sweep by curving it behind your product
- 3.A third board — hold or lean it opposite your window as a fill reflector
- 4.A small tripod or stack of books to hold your camera steady
This L-shaped or sweep setup is functionally identical to a studio shooting table — just without the expensive frame.
| Time of day | Light quality | Works for product photography? |
|---|
| Golden hour (sunrise/sunset) | Warm, directional, beautiful | No — too warm, too fleeting |
| Mid-morning (9am–11am) | Bright, slightly warm | Yes — best natural option |
| Midday | Bright, harsh, direct | Only if diffused through curtain |
| Overcast all day | Even, soft, diffused | Yes — best for consistent results |
The overcast day is the home photographer's best friend. Zero harsh shadows, even fill light, and it lasts all day.
One mistake most home photographers make: they move their setup each time and can never recreate the same look. Fix this:
- Mark the position of your product, camera, and reflector card on your table with low-tack tape
- Save a custom white balance setting in your camera for your specific window light
- Shoot all items for a batch on the same day, at the same time, in the same conditions
Consistency between products is more important to shoppers than the absolute quality of any single shot.
- 1.Correct white balance — aim for a neutral white background (#FFFFFF or close to it)
- 2.Increase exposure slightly if needed — home shots often come out slightly underexposed
- 3.Boost Texture and Clarity to compensate for the slightly softer focus of phone cameras
- 4.Export at 2000px minimum — don't upload small files even if the platform allows it
Once you have clean home shots, Sellable can transform them into professional backgrounds and lifestyle scenes.
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