Captions is an AI-powered video editing platform: upload raw footage and its AI Edit feature applies automated professional-style cuts, B-roll, and transitions, plus stylised captions in 100+ languages. On top of editing, Captions offers AI avatar generation through its Mirage Avatar X model â digital twins and "AI Actors" that handle voice, micro-expressions, eye contact, and body language together.
It targets a broad audience â individual creators (beauty, fitness, fashion, food, education) and businesses (ecommerce, real estate, healthcare, legal) alike â rather than specialising in ecommerce ad creative the way Creatify does.
Verified directly from Captions' official pricing page:
| Plan | Price | What it gets you |
|---|---|---|
| Free | $0/month | Basic editing + captions in 100+ languages |
| Max | $24.99/month | 500 credits, digital twins + AI Actors, chat-based editor |
| Scale 1x | $69.99/month | 1,400 credits |
| Scale 2x | $139.99/month | 2,800 credits |
| Scale 4x | $279.99/month | 5,600 credits |
| Enterprise | Custom | Bulk credits, dedicated account team |
(Some third-party sources report a different structure, including a $9.99 "Pro" tier â the numbers above come directly from Captions' own pricing page and should be treated as authoritative over secondary sources.)
Pros:
- Strong automated editing â genuinely useful for turning raw footage into polished content fast
- Avatar option (Mirage Avatar X) available from a relatively low $24.99/month tier
- Broad language support for captions and translation (100+)
Cons:
- Not ecommerce-ad-specific â no product-URL ingestion, ad copywriting, or ad-account publishing
- Avatar feature is secondary to editing, with a smaller dedicated actor pool than Arcads
- Zero product-photography capability
- Credit system across four paid tiers can be confusing to budget against precisely
Captions is a good fit if: you already have (or plan to shoot) raw footage and want it edited automatically, with an AI avatar option available when useful â across a wide range of content types, not just ecommerce.
Captions is not the right fit if: your primary goal is high-volume ecommerce ad testing from a product URL â Creatify's ad-ops-specific tooling is more directly built for that.
Neither Captions nor its ecommerce-ad-focused alternatives touch product photography â for that, Sellable generates studio, lifestyle, and on-model shots, plus its own AI Actor library (360+ scripts, 36 scenarios) and product-led UGC video, from a single product photo. See Sellable vs Captions.
Get the product photography Captions doesn't do â
Is Captions good for ecommerce ads?
It can work â the AI avatar feature can produce spokesperson-style ad content â but it's not purpose-built for ecommerce specifically. There's no product-URL ingestion or ad-account publishing the way Creatify offers.
What is Mirage Avatar X?
Captions' AI avatar model, available from the Max tier ($24.99/month), which generates digital-twin or AI-actor performances handling voice, expressions, eye contact, and body language together.
Does Captions generate product photography?
No. It's a video editing and avatar platform â no standalone studio or lifestyle product-photography output.
Is there a free plan?
Yes â basic editing and captions in 100+ languages, with no avatar feature (that requires the Max tier or above).
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